About Dean
AI without the nonsense. Just practical strategy, advice and support that get results.
We’re at a turning point. AI is no longer just for big corporations; it’s an accessible, game-changing tool to help businesses automate, scale, and get ahead.
I’ve built AI startups, sold companies, and helped many businesses actually use AI effectively—not just talk about it. I’ve built a career on turning complex technology into high-impact business solutions.
No vague predictions, no overpromises—just AI that works.
My mission is simple: to help SMEs understand what AI can do for them, how to adopt it effectively, and how to avoid costly mistakes. Whether automation, strategy, or hands-on implementation, I can help make AI work for you—fast, efficiently, and without the fluff.
If you’re ready to see what AI can do for your business, let’s talk.
Experience
I’ve led AI-driven transformations for companies of all sizes, from fast-growing SMEs to global brands like Google, NHS, Unilever, ATOS, BAE Systems, and Johnson & Johnson. My work has automated thousands of hours of business processes, generated millions in revenue, and helped businesses streamline operations with AI-powered solutions.
Led Google’s AI project to digitise and monetise 160 years of newspaper archives.
Developed Vanarama’s AI chatbot, which autonomously closed 500+ sales and generated 30,000+ leads.
Designed an AI-powered HR virtual assistant for Wagamama to cut HR workload and improve employee experience.
Led an AI-driven patient concierge for the NHS, automating patient communications and reducing admin strain.
Deployed ATOS’ global HR chatbot, reducing inbox traffic by 43% across 75 countries.
Implemented AI automation for Renishaw, generating £3.1M in sales in just 10 days.
Developed AI-powered recruitment tools for Flagship Homes, cutting unqualified applications by 73%.
Worked with Breckland Council to deploy a citizen chatbot and workflow automation to automate 80% of enquiries.
Created an AI-powered compliance automation platform (DTAC Squirrel™) to streamline NHS vendor onboarding.
Deployed a multilingual HR chatbot for Edyn Group, supporting employees across four countries.
Helped BabyCenter adapt email campaigns into AI-driven mobile messaging, achieving an 84% read rate.
Developed an AI-powered microlearning advisor service for Agylia Care, supporting 6.5 million unpaid carers in the UK.
Designed an AI-driven pre-clearing chatbot for University of East Anglia, managing prospective student enquiries.
Created an AI-powered customer service tool for BAE Systems, reducing support emails by 83.4%.
Built a machine learning product selection funnel for Westcoast, managing 119,000 product variations and generating 16,000+ leads.
Helped The Good Spa Guide develop an AI assistant that increased spa bookings by 13%.
Partnered with Microchip Central to automate customer service, reducing enquiries by 22% and increasing out-of-hours revenue by 11%.
and many more...